Products

SALON EXCLUSIVE HAIR CARE

ELC carefully develops high quality products while maintaining standards that are gentle to our environment. Our respect for nature is clear from how we create our products to our environmentally friendly, biodegradable packaging.

ELC products are specifically designed to heal and protect hair and scalp. We use the finest certified organic and rain forest botanicals available to restore, and maintain hairs youthful beauty. We are confident that once you try ELC you will see and feel the difference immediately because our salon exclusive products absolutely work, healing hair and scalp.

THE REVOLUTION OF ALL-NATURAL HAIR CARE

At PURELAND Beauty we are all about purity in our products and the purity of the land we use to grow our conditioning botanicals. So, we use “Natural Farming” techniques… which means:

NO GMOs – NO PESTICIDES – NO WEED KILLERS – NO CHEMICAL FERTILIZERS are ever used on the land or plants that create PURELAND products. By maintaining the natural purity of the land, we can ensure our plant-based products contain no chemical impurities! Revolutionary – Pure – 100% All-Natural – Healthy Hair Care!

PLANT BASED – VEGAN – NATURAL – ORGANIC – ECOLOGICALY MINDED

UNMATCHED LEVEL OF COLOUR

This single line concept features demi, semi and permanent colour options therefore allowing a translucent, opaque or matte finish all from the same tube.

Our Colour Line provides an unmatched level of colour intensity, vibrancy, and hair condition.

Much like a diamond, there are different qualities of pigments and unless we are told the quality directly, we can never be sure of their purity. Our pigments are pharmaceutical-grade and measure 99.98% in purity, which is the smallest and purest pigment molecule in the world (micro- molecular).

CREATED BY A HAIRDRESSER, FOR HAIRDRESSERS, AND THEIR CLIENTS.

Andrew Dale, founder and CEO, created UNITE 15 years ago as a solution to what was lacking in the industry – the need for a professional hair care brand that truly supported haircare professionals. As an innovator in the professional haircare industry and a hairdresser himself, Andrew Dale has long understood the vital role that education and product performance plays in providing a solid foundation for hairdressers. For decades, the professional hair industry has relied on repetitive, complicated product lines, inefficient education, and a lack of salon support.

THE ORIGINAL BOND BUILDER

Our patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use OLAPLEX to restore damaged and compromised hair, or add it to another service to provide the ultimate breakage insurance.

OLAPLEX works to rebuild broken bonds from within repairing, protecting, and strengthening hair. Turn dry, brittle, and damaged hair into silky, smooth, vibrant hair with OLAPLEX.